Determinants Affecting the Dental Care Decision at Dental Clinics in Bandung

The business development of dental clinics in the city Bandung is growing rapidly along with public awareness importance health. There has been a decrease income at due to pandemic last two years and similar competition, so researchers want help find out what variables influence people's decisions choosing clinic. This research aimed examining effect sales promotion, lifestyle, price discount on care Bandung. data were taken from 105 respondents who had experience having by using online questionnaires. analysis technique used multiple linear regression. results showed that there was an if they combined simultaneously, clinic Bandung, but it seen partially, variable did not affect decision have also proved promotion lifestyle positive significant impact treatment findings further discussed this research.
 Keywords—sales promotion; lifestyle; discount; purchasing decision; clinics.